Dr J.-M. Wenger

About

Project

 

Brand: CC Dr J.-M Wenger
Client: CC Dr J.-M Wenger
Year: 2021
Industry: Medical
Location: Geneva

Deliverables

 

Visual Identity
Website
Illustrations 
Visual Content 
Photographs

 

Link: www.jmwenger.ch

A Human Touch in the Medical World

Against the coldness of traditional medical discourse, we created a contemporary, understated universe infused with softness. Sensitive illustrations, a reassuring tone, and fluid navigation offer patients a welcoming space where they feel heard and supported.

Our photography inside the operating room captures both the precision of the surgeon’s hand and the light of a place dedicated to excellence. Anatomical, symbolic, and poetic illustrations gently guide patients, combining pedagogy with empathy.

Manga-inspired drawings add a unique layer of expression, where every detail reflects Dr. Wenger’s precision, modernity, and international reputation. The result is a refined, confident visual identity that embodies the excellence of his medical center.

We designed a minimalist, high-end identity: a logo inspired by medical signatures, paired with elegant gold detailing and deep blue tones. The website, conceived as a true care experience, makes information clear and booking appointments effortless.