Spasmo Entraide
About
Project:
Brand: Spasmo Entraide
Client: Edith G.
Year: 2021
Industry: Alternative Medicine
Location: Geneva
Deliverables:
Visual Identity
Website
Print
Spasmophilie Entraide is the first French-speaking platform fully dedicated to raising awareness and building solidarity around this health issue.
The project represents a new form of awareness and solidarity around a condition that remains little-known yet widely experienced. We were responsible for developing the visual identity, communication materials, and digital presence.
The starting point for the design was the motif of birds in flight, inspired by Escher’s work — a metaphor for freedom, connection, and collective strength. This pattern became the visual thread of the brand, expressing both individuality and the power of community.
